IsoWhey Alicia Coutts Campaign
Alicia Jayne Coutts, OAM, an Australian swimmer, excelled in multiple events, representing her country in the 2008 and 2012 Summer Olympics and the 2010 Commonwealth Games. She is a brand ambassador for IsoWhey, connecting with busy moms as a mother of three. Alicia represents the everyday Australian, juggling work, family, and her health.
I collaborated with the Marketing Team, assisting in art direction, social media strategy, and digital marketing to promote Alicia and IsoWhey's hero product, VLCD Shake. Our efforts resulted in a successful campaign that boosted VLCD sales both online and in retail.
Client
IsoWhey Australia
Skills
Art Direction, Photography, Videography, Video Editing, Social Media Design, Social Media Strategy
Year
2022
Publications
isowhey.com.au, IsoWhey Instagram, Today Show Channel9, news.com.au
Available on
Alicia x IsoWhey Xmas Bundle Website Assets
Website Banner Design