Let’s Mush! : Brand Book and Digital Ad Campaign
This book has been developed for a new mush visual identity. New logo, fonts, colour, typography, and visual elements are designed to position Mush as a brand for loving parents and also as an outlet to help the existing Mush community to be the best parents they can be.
Click here to see the full Mush Brand Identity
Personality based Facebook poll. Mums love to relate with each other so we give them an outlet to express themself. Also, who doesn’t love a decent glass of wine? #lovemush
Type: Facebook Poll Post (Normal/Unpaid) Outcome: Customer engagement. Increasing chance of comments, like and share for Mush Facebook page
Mushers are what we call mums who use the Mush app, we want to ensure Mushers is synonymous with great mums and a reliable friend to other mums. #love #mushers #ozmushers
Type: Sponsored Image Facebook Story Ad Outcome: Direct call of action to download the app. Using photographic approach as stated in Mush Brand Book.
This campaign is to increase awareness that mush is available to download and use in Australia for free and with an already strong online following/app users #findyourmush
Type: Sponsored Image Facebook Post Ad Outcome: Direct call of action to download the app and also to increase brand awareness in Australia